Brand new studio album by The William Loveday Intention as part of their “career in a year”!

“The cover pic is from a visit I made with my son and friends to the artist Giovanni Segantini’s hut in the High Alps sometime around 2016. Segantini (1858-1899), was an illiterate and stateless artist famous for his paintings made in the Engadin.

The title track is about living your life through someone else’s YouTube channel: a blow by blow account of how their life in the frozen north is more, picturesque, sensitive, fun, enlightened and artistic than yours could ever be.

‘Stood Upon a Chair’ is about the villain Jessie James, but without the romance part that is usually added to such tales.

‘You Gotta Move’, a Mississippi Fred McDowell cover, is one of the best recordings we’ve ever made. Here I’m accompanied by my wife Julie and my friend Dave Tattersall who plays electric slide guitar. A true gem which should make someone, somewhere, rich and famous. (Or at least make Mick Jagger blush with shame.)

Topping it all off we hit a couple of old Headcoats numbers with added verses that reveal the hidden depth behind those impeccable pop songs.” – WILLIAM LOVEDAY 2022